About Us
Your Team
Behind every strategy, every service, is a team of specialized experts you can trust — professionals dedicated to guiding your financial journey with clarity and confidence.
Filter by Expertise:
Richard Bascom, MBA, NSSA®
Associate Wealth Advisor
Meghan Beach
Underwriting Manager, Registered Representative
Mark A. Bennett, CFA®
Principal & Portfolio Manager
Paul A. Carl Jr., CPFA™
Retirement Plan Advisor, Vice President, Client Relationship Management
Our Culture
Purpose, Values, & The HORAN Way
Driven by Purpose
“To relentlessly pursue an abundant and productive life for our clients.”
Since 1948, HORAN Wealth has served as a trusted advisor, providing memorable service, support, and partnership in wealth management, retirement plan consulting, financial planning, and life insurance for estate and business planning.
Our Culture Drives Our Differences
We achieve incredible client loyalty and recommendations because we roll up our sleeves, walk the talk, and do whatever it takes to provide our clients with the highest level of service and expertise.
For over 75 years, this legendary service has been our reputation, our standard, and an integral part of our culture. Through all these years, we've been guided by five core values: integrity, commitment, accountability, corporate social responsibility, and innovation.
We empower our culture to serve at the highest levels through the 27 Fundamentals that describe how we live those values each and every day. We call it THE HORAN WAY. They are the daily habits that ensure you receive meticulous attention, proactive guidance, and an exceptional experience.
HORAN Fundamental #1
Do What’s Best for the Client
In all situations, do what’s best for the client, even if it’s to our own short-term detriment. There’s no greater way to build a reputation than to steadfastly do what’s right for others—every day.
HORAN Fundamental #4
Deliver Legendary Service
Do the little things, as well as the big things, that delight our clients. Create extraordinary experiences they’ll tell others about. Mere client satisfaction is for lesser companies. Create client loyalty by doing the unexpected.
HORAN Fundamental #19
Invest in Relationships
Everything we do is built on trust, and trust is built on relationships. Make smart decisions that enhance long-term relationships. Be fair with clients and partners. Strong relationships enable us to work more successfully through complex issues and challenging times.
Explore all 27 Fundamentals of The HORAN Way
See what sets us apart →Our History
1948
THE GREAT-WEST LIFE ASSURANCE COMPANY
Great-West Life opens a Cincinnati office at Fourth and Walnut. Jack Horan, who had been selling furniture to the firm, is invited to join their business. That year, he began helping families protect their future — laying the groundwork for what would become HORAN.
1951
THE GREAT-WEST LIFE EASTERN REGIONAL CONVENTION
Jack and his wife, Elaine, attend the regional convention at The Greenbrier. Jack is one of only six representatives from Ohio to qualify, a recognition of early excellence that would shape the firm’s reputation.
1963
EXPANDED SERVICES
Great-West Life enters the 403(b) retirement market, adding annuities alongside life and group insurance. This broadened the tools available to support educators, nonprofits, and community professionals in planning for the future.
1973
TERRY JOINS THE FIRM
Terry Horan steps into the business, bringing a vision to build a strong team across health, wealth, and life. His leadership begins a new chapter for both the family and the clients they serve.
1981
HORAN ASSOCIATES INCORPORATES
The firm incorporates as HORAN Associates, Inc., expanding its team and reach. This milestone provided a stronger foundation to serve clients for decades to come.
1990
HORAN OPENS OFFICE IN KENWOOD
HORAN Associates moves from downtown Cincinnati to Kenwood, Ohio. The new location offers more space for a growing team and easier access for clients.
1996
HORAN SECURITIES INC. ESTABLISHED
HORAN Securities, Inc. is formed to expand retirement planning services, offering clients a broader range of wealth management products and solutions.
2006
NEW CORPORATE OFFICE ESTABLISHED
HORAN relocates its corporate offices to East Galbraith Road in Cincinnati to support a growing staff. That same year, the firm rebrands simply as HORAN, reflecting its evolution and unified identity.
2014
HORAN OPENS NORTHERN KENTUCKY OFFICE
After decades of serving clients across Kentucky, HORAN opens a dedicated office in Fort Mitchell, providing a local presence for long-standing relationships.
2022
HORAN Moves To Current Office
HORAN returns to the Towers of Kenwood with revitalized offices to better serve our customers.
2023
A LEGACY OF SERVICE. A FUTURE OF PROMISE
HORAN Wealth celebrates 75 years of serving families, businesses, and investors. The firm continues its role as an independent, trusted advisor—one of the largest Cincinnati-based firms—providing guidance in retirement planning, wealth management, and life insurance for estate and business needs.
HORAN FOCUSES ON WEALTH
HORAN sells HORAN Health to HUB International. “This next chapter is exactly what we’ve been building toward—expanding our capabilities so we can help even more clients live more productive, abundant lives.”—Terry Horan
2025
HORAN Wealth OPENS Pittsburgh Office
HORAN Wealth continues its strategic expansion with the opening of a new office in Pittsburgh, Pennsylvania. Led by Michael L. Hermes, CFA®, CPWA®, CFP®, CEPA®, NSSA®, Market President, Wealth Advisor, supported by a team of specialists in investment counsel, financial planning, insurance, retirement, and business services.
NOW
HORAN Wealth serves both corporate and individual clients in all 50 states. Wealth management solutions to more than 600 companies, and our life insurance operations cover more than 250,000 lives.
Expertise & Experience You Can Count On
HORAN Wealth has over $3.65B in total assets under management and $2B in individual insurance plans.
- Our wealth advisors bring an average of 20 years of industry experience.
- 50% of our firm has been at HORAN Wealth for over 10 years.
- All hold bachelor's degrees, with over 20% holding advanced degrees.
- The retirement team has been recognized over 6 times as a top advisory firm by the National Association of Plan Advisors.
- Over 60 Financial Industry Regulatory Authority (FINRA) and/or Ohio and Kentucky Accident and Health Insurance and Variable Annuity Service Licenses/Registrations.
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Nearly 90% of our team carries financial designations, including:
- Accredited Estate Planners (AEP®)
- Accredited Investment Fiduciaries (AIF®)
- Certified Financial Planners (CFP®)
- Certified Life Insurance Underwriter (CLU®)
- Certified Plan Fiduciary Advisors (CPFA™)
- Certified Public Accountant (CPA)
- Certified Securities Compliance Professionals (CSCP)
- Chartered Advisor in Philanthropy (CAP®)
- Chartered Financial Analysts (CFA)
- Investment Adviser Certified Compliance Professional (IACCP)
- Qualified 401(k) Administrator (QKA)
- National Social Security Advisor (NSSA®)
Community:
Shared Vision & Values
HORAN Fundamental #26
Give Back. Pay It Forward.
Regularly seek opportunities to assist those in need. Express genuine gratitude for the help you’ve been given by paying it forward and helping others. Be a servant leader and put the needs of others ahead of your own.
Commitment to the communities where we live and work is ingrained in the very fabric of HORAN Wealth. Since our inception, we’ve been giving to organizations across the cities that we serve.
From arts to education to up-and-coming nonprofit organizations in our region, we’re dedicated to supporting the communities we serve with our time, talent, and treasures.
Our Partners
We collaborate with a select group of industry leaders who share our commitment to insight, integrity, and exceptional client care. These partnerships expand the depth of expertise available to you, bringing advanced research, specialized capabilities, and a broader team of professionals working on your behalf. By aligning with trusted institutions at the forefront of our profession, we strengthen your plan and elevate the guidance you receive.
M Financial Group
As an M Financial Member Firm, HORAN Wealth offers privileged access to custom-built wealth-transfer designs and advanced insurance solutions available only to select private wealth clients. These proprietary offerings are engineered for affluent families and business owners with significant assets, providing individualized pricing, sophisticated planning advantages, and strategies that support long-term stewardship across generations. M Financial brings together some of the most accomplished minds in wealth strategy, underwriting, and product development. Through this collaboration, our private wealth clients benefit from rigorous research, refined expertise, and a depth of insight shaped by firms that advise the country’s most complex families and enterprises. This shared intellectual capital enhances every strategy we design, ensuring your plan is informed, resilient, and aligned with your long-term purpose.
Retirement Plan Advisory Group
HORAN Wealth partners with RPAG, a leading retirement plan intelligence platform, to strengthen the experience we deliver to businesses and their employees. This collaboration gives your company deeper fiduciary oversight, clearer benchmarking, and data-driven plan design. RPAG’s research and tools help ensure your retirement plan is competitive, compliant, and built to support a stronger financial future for your team.
American College of Financial Services
HORAN Wealth partners with The American College of Financial Services to ensure our advisors receive the highest level of professional education in the industry. This connection keeps our team grounded in advanced planning expertise, rigorous ethical standards, and the latest research in wealth, retirement, and business-owner strategy. For our clients, it means smarter guidance, deeper insight, and a higher caliber of care throughout their financial journey.
Our Offices
HORAN Wealth has physical offices in Cincinnati, Ohio; Fort Mitchell, Kentucky; and Pittsburgh, Pennsylvania.
Cincinnati
8044 Montgomery Road, Suite 640
Cincinnati, OH, 45236
513.745.0707
Northern Kentucky
207 Grandview Drive, Suite 100
Columbia Executive Center
Fort Mitchell, KY, 41017
859.572.4500
Pittsburgh
5800 Corporate Drive, Ste 300
Pittsburgh, PA 15237
412.710.8087