About Us

Keith E. Prince, CFP®

Director of Financial Planning

Areas of Specialty:

  • Financial Planning
  • Cash Flow Management
  • Retirement Goal Planning
  • Relationship Building
Keith E. Prince

“I love creating tailored financial plans for clients, as it supports their goals and provides clarity for their future. It’s fulfilling to see clients gain confidence through a well-structured financial roadmap.”

Keith Prince is the architect of HORAN Wealth's comprehensive financial planning process, building clear roadmaps for professionals navigating complex financial lives. As Director of Financial Planning and a Certified Financial Planner with 12 years of experience, Keith looks at the entire financial picture across retirement planning, investment strategy, cash flow, and long-term wealth planning, ensuring every decision supports each client's long-term goals. In addition to his role as Director of Financial Planning, Keith’s approach also provides specific structure and clarity to P&G professionals. His relentless commitment to improvement drives how he builds every plan and communicates every recommendation. For clients, that means a planning process that removes complexity, builds genuine confidence, and makes the path forward feel clear.

EDUCATION:

  • University of Cincinnati – Business Economics
  • Currently pursuing Master of Business Administration
  • Certified Financial Planner™ (CFP®)
  • FINRA Series 7, 9, 20, 63, & 66